I’ve been contemplating how to reintroduce more traditional and long form reviews into my blog again, after taking a short hiatus from it. And now, that contemplation is coming to a close. Or maybe, it’s not. Who knows. I have 100 ideas in my brain at any given moment, so for all you know, you can come back to my blog tomorrow and be redirected to a sports website. I jest. Actually, I don’t know why I said that because I really like sports. What’s my point again?
I will tag the posts that are mixtapes and albums in this tag and I will also include singles that don’t quite make it to my ‘Tune of the Day’ as a ‘Now Listening’ post. Because I, am in fact, currently listening to it.
To start the tag off is newcomer, Tinashe, featuring the lovely A$AP Rocky on the track ‘Pretend.’ The latest single from her upcoming album, Aquarius, Tinashe opens the song with her soft, yet seemingly knowing voice and shows us that she is more than a one-hit wonder. I always wonder why soft female vocalists seem to be a crowd-pleaser. Is it because it gives off the impression that women are soft and docile creatures? Most likely. I recently struck up a ‘favorite music’ conversation with a guy in an airport and he told me that he loves the female vocalist from Die Antwood (who is in her thirties, mind you) because her voice and visual look reminds him of a young teenager. Did I hear that correctly? There are people who prefer the sexualized teenager look? Oh, ok.
I would love if Tinashe sometimes, tightened her voice and didn’t always have that feathery tone in every track. In songs like ‘2 On,’ it works perfectly and really carries the song, but ‘Pretend’ doesn’t quite pack the punch that ‘2 On’ does and I wonder if a sharper tone would’ve done the trick. Still, the lyrics are genuine and worth a careful listen.
When you delve deeper into the song, you will find the beat to be beautiful, with hypnotic riffs playing there in the background only to lull you into another dimension. Tracks like that are true RnB gems, which are becoming fewer and farther between as electronic music is becoming more the norm. I only hope that more beats like this are made where the essence of RnB isn’t lost, while still embracing the new age of music. Created by producer Detail, ‘Pretend’ showcases the man’s sound engineering chops once again and reminds us that his work on ‘Drunk in Love’ was no accident.
Check out the track below and let me know how long you will ‘pretend’ to not like this song.